It started as a personal fool-around as these are our initials but I started to like it and now am thinking of transforming it into “ARM – the long arm of creativity” (diverging from “the long arm of justice, and later to play with it like “lending a helping arm” and maybe even visual play like with Michelangelo’s ‘Creation of Adam’ ( http://images.google.com/images?q=creation%20michelangelo ).

I’d license this in the states too (if it isn’t already) but have no ways or funds or knowledge of the necessary for getting anywhere near to it.
Anyone in interested in such a professional adventure?

Here’s the dream behind it: building an international multimedia / advertising studio where creatives collaborate and are offered opportunities, as I could use one now, this studio would offer intern-ship opportunities and several scholarships to people that are talented but with financial / social difficulties, maybe even courses and/or motivational creative contests.

It seams now like a long way to the end of the tunnel I seam to be in, but here it is.

Hmm, i did not think of creative commons for this idea. I wonder if this post could count as evidence of initiative. Could it?
Here’s a ( c )  :-)

But actually, the more studios or agencies would do this the better, probably some already do and that’s great, congratulations! So the creative common would be for “the long arm of creativity”, now that’s a keeper.

“[..] one of the things we learn about typographic rules, that you learn the rules and you understand the why behind them, and once in a while you find that it’s OK to brake them, but you brake them from a position of knowledge, not ignorance.”

I think we can all agree that this is true not just for typography, but all other aspects of design and usability, not just letters (with font faces, heights, wights, so on) but also the actual text / paragraphs (with alignment, line – letter or paragraph spacing and so on) or other spacing, dividing, aligning, sizing of composition elements that make symmetry and/or actual sense by contrasting with height or weight on a greed or with color.

Such rules imply indeed symmetry and/or consistence and avoidance of clutter of elements (not just physical elements like paragraphs of graphic elements but also clutter of font types or colors. Why are these bad? The purpose for avoiding these is one of the main and most important objectives in a good design, that is clarity and ease of accessibility of the actual information that the content brings.

Here is Ellen Lupton’s “Thinking With Type” dedicated site, and below is the lecture from which I extracted the quote.

It’s a song from The Impressions, but all voices are mine :D

PS. made it stereo, must have headphones on for full trade. :-)

PS2. I know, I did go over the fence with the “it’s just crazy dog’ ” part in the end.